Sneaker Elastic Shoelace

In communicating with thousands of uLace consumers we were told over and over and over again that the key benefit of uLace is that it allows them to just slip-on their sneakers and get out of the house quickly without ever worrying about tying or untying standard shoelaces.

Then, when they get back home, how they can quickly slip their sneakers right back off without the hassle of bending over to untie them or without stretching and damaging their sneakers while trying to take them off without untying them.